Account Leadership
Build, foster, lead and own key client relationships
Spearhead entrenchment and growth of key accounts by developing and actively implementing account strategies
Track and deliver on account revenue and profitability targets
Supervise & constructively direct the team to produce clear strategies and briefs which deliver great outcomes
Contribute to digital pitches and business development.
Develop a strong understanding and tracking of client/category competitive environment.
Lead the creation and development of meaningful and well-articulated creative briefs.
Oversee the timely production of clear, concise written documentation including Briefs, Proposals, Cost Estimates, MSAs, SOWs, Timelines, FSDs, etc.
Identify and consistently improve ways of working that allow the group to efficiently deliver quality work
Establish best practices and processes for Account Management across the agency including working processes between Account Management, Project Management, Strategy, Creative, Marketing and Technology teams.
Develop the professional competencies of people in the group and drive the team to improve performance
Serve as the internal expert for the account management team.
Set an example and build team morale
Provide strategic counsel and direction to each client
Develop trusted relationships with senior clients and delight them with our work
Support creation of Statements of Work and support generation of cost estimates.
Expands knowledge of digital tactics and new technologies as they develop, where applicable, and keeps abreast with industry/category best practices.
Requirements:
Education/ Experience: Degree from an accredited school.
7-12 years of account management and/or management level marketing, a minimum of 3 years of which has been in an agency environment; preferably with a combination of strategy, creative, digital marketing, and technology. B2B exposure is an added bonus.
Proven success in account growth and revenue generation.
Demonstrated strategic or consultative approach to account management.
Strong aptitude for building “partner” relationships with clients and colleagues.
Strong understanding of marketing new media techniques including Internet, Intranet and extranet development, as well as an understanding of overall marketing strategy and integrated communications.
Interpersonal Requirements: Keen attention to detail.
Strong account management, analytical, and problem-solving skills.
An international perspective, liaising with multiple markets across APAC.
A proven track record executing complex projects of $1M+ in size.
Ability to effectively interact with all levels of an organization, from project manager to executive, while still introducing elements of fun and humour in the workplace.
Excellent written and verbal communication skills and strong presentation abilities.
Strong listening skills and the ability to be open to new ideas from team members, coworkers, industry sources and clients.
Ability to oversee and lead several clients at once.
A source of innovation, passion and creative vision.
Must have sound financial management skills