Job Overview

VP, Digital Acquisition & Marketing - MPF / Investment Funds

Location: Hong Kong Salary: $70,000 - $85,000
Type: Permanent Contact: Lyon Wong
Posted: 24 days ago

A leading FSI specialised in MPF and investment funds is currently looking for a VP, Digital Acquisition & Marketing. This role will be reporting to the department head to formulate the digital strategy for the firm.

The client is seeking a Director / VP-level strategist who will be driving promotion campaigns via the digital channels to drive acquisition. This includes working closely with the sales team to target existing client-base and internal technology teams to improve customer journey / user experience.

Candidates with less experience will be considered for a lower grading band.


  • Strong experience in driving digital acquisition campaigns to increase sales conversions, preferably within banking or financial services.
  • Strong knowledge of performance marketing, including SEM/SEO, Display, Paid Social.
  • Strong management skills and ability to influence senior stakeholders.
  • Experience working closely with telemarketing team to implement campaigns.
  • Experience managing and improving digital channels, including UI/UX and customer journey.
  • Knowledge of compliance and regulations of financial products.
  • Ability to lead a team of managers.
  • Strong communication in both English and Cantonese.

Package details

  • Salary up to 80K HKD per month depending on experience.
  • 13 month pay.
  • Additional 1.5-3 months bonus depending on performance.
  • Generous Annual Leave Allowance.
  • Renowned international bank with innovative culture.
If you are interested in this role, please apply below or contact me for more information.