Etienne Bouas-Laurent has been appointed CEO of life & savings and distribution of AXA Asia, reporting directly to Regional CEO of AXA Asia, Jean-Louis Laurent Josi and Group CEO, AXA Global Life, Savings & Health Paul Evans. He will be located at the regional head office in Hong Kong. AXA Asia’s target is to become the customer centric insurer in Asia and by 2030 have 100 million customers. Bouas-Laurent will lead the expansion of the life & savings and the distribution business in the region. He will also have responsibility for country management ensuring both general insurance and life & savings entities in Hong Kong, Thailand and Indonesia are working as they should to strengthen the profitable growth of each market. As a member of the regional executive committee, he manages the future planning and performance of the region, pushing the strategic planning for each of the markets. He will have a big say in the overall distribution and management of the region’s cross-selling, up-selling and retention strategy. He will also look after relationships with joint venture partners as well as regulators and government bodies.