Hyperion has teamed up with Manchester City FC and is now the official regional partner of the football club in United Kingdom. In addition Hyperion has the same status with the United Arab Emirates and is an official regional partner of Major League football team New York City FC. Hyperion CEO, David Howden said of the partnership, "We are delighted to be an official partner of Manchester City and New York City FC. The sports and entertainment market is an important and growing focus for us across the group. To be appointed as a partner by a globally recognised sports brand is a fantastic endorsement of our expertise; I am excited to work with the two clubs to explore the great opportunities this partnership will deliver." Damian Willoughby, senior vice-president for partnerships at City Football Group, said that having been a client of Hyperion for a number of years they had been very impressed by the firm's approach to delivering first-class service, saying, "City Football Group and Hyperion both have unique growth and success stories that have been built on a spirit of striving for excellence, an unwavering focus on the needs of our supporters and clients, and a commitment to creating a globally connected, but locally relevant, group structure.