Generali Asia has named Bruce de Broize as its new head of distribution for Asia.
Based in Hong Kong, de Broize will be responsible for driving growth in life and P&C businesses spanning Asia, by formulating and implementing new strategies for all distribution channels.
Prior to joining Generali, de Broize served as regional chief distribution officer at AXA Asia and was responsible for building professional distribution capability, distribution management and transformation of Life & P&C channels.
He brings over 29 years’ experience within the insurance industry having held senior management roles in both Life and P&C insurance companies in South Africa, Australia, and Asia Pacific (in particular Korea, China, Taiwan, Japan and Hong Kong).
