Mitsui Sumitomo Insurance Group (MSIG) has announced the launch of two new Global Digital Hubs (GDH) as bases to support global digitalisation.
In order to promote the insurers digital activities for customer experience and business productivity MSIG launched the Singapore GDH in February this year to support the ASEAN markets and this month opened the GDH in Tokyo to promote digitalisation initiatives among employees and agents.
In a recent statement from the insurer, the Singapore hub will: “contribute to the development of digital initiatives in the ASEAN region, leveraging on MSI’s broad network in all ten ASEAN member countries. It will support the Asia regional office in developing digital strategies to drive continued growth of the business in this region. GDH Singapore aims to enhance customer experience in the ASEAN markets to cater to the rapid rise of digitalization. It will help facilitate the development of innovative insurance products and services through collaboration with business partners and open innovation with start-ups.”
Meanwhile the idea of the Tokyo hub is to cultivate open innovation with start-ups and promote digitalisation initiatives amongst employees and agents while also developing human capital with advanced digital technology.
In addition, the insurer says, by collaborating with start-ups it is aiming to develop innovative products and services that will help address social issues and contribute to society as per the UN’s Sustainable Development Goals.
