Head of Marketing Sarah Roebuck recently sat with Glenn Southam from ‘The Lonely Marketer’ to discuss all things recruitment marketing. The Lonely Marketer provides a network that discusses the successes, challenges and insights of marketing professionals in the recruitment industry.
Sarah shares her transition from a corporate environment in Kelly Services to Eames, a niche and specialist recruitment consultancy. Sarah’s ten years of marketing within the industry has been a steep learning curve delivering priceless words of wisdom and a portfolio of successful campaigns.
Among these words of wisdom includes being able to step back from a project or idea and ask;
‘Why are we doing this? What are we trying to achieve?’
It is a combination of analysing what will produce the quickest, most effective results and how marketing can ensure it is integrated and recognised amongst its sales team.
An episode of ‘The Lonely Marketer’ podcast that will surely give anyone who is considering a career in recruitment marketing some invaluable insights, along with more information on Sarah; including how she built a marketing brand strategy from scratch and dealing with inevitable banter in a recruitment company.